Signed In Experience

Due to the bare-bones approach of creating just a sign up flow, the product didn't have anything for members to actually sign into. They were able to utilize the service but it was done with manual processes and via email.
Project goal
  • Create an experience for members to engage with
  • Stick with MVP while planning for follow-up features

Defining the Product

Keeping this first release to a strict MVP was one of the challenges. As we were still looking for our true market fit, there were a lot of ideas floating around the team.

Flows, scenarios and mockups

I worked with the development team to come up with all flows for existing and new customers.

Testing on the live site with existing members

One of the unusual states our members found themselves in was having a membership but not having sign-in credentials to the site. I worked with marketing and did a round of user testing to refine our messaging around how to speak to these members.

The results

The signed in experience tested well and matched the mental model of existing members. Some of them thought we already had this and others thought it was really odd that we didn't. We are continuing to grow the product based on this foundational experience.