This was meant to be a 1-2 month contract project. I was quickly onboarded to AAA branding guidelines and spent time learning about previous iterations of the product. I also spent time reviewing documentation from a recent design sprint that the House Manager team completed with the help of an outside agency.

Implementing best practices

Using past knowledge about sign up and check out flows, I created wireframes and worked with the outside development team to create the MVP acquisition screens.

Prototyping and testing

I created a quick clickable prototype using Invision which I tested on a phone with potential customers, in AAA branches.

The results

The updated sign up flow resulted in a 200% increase in paying members over the period of 4 months. The team exceeded the target sign up numbers for the year by 20%.