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September 2001 - Present
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User Interface Designer
ziprealty.com
Currently responsible for the look & feel of the ZipRealty client-facing web site.
Responsibilities include:
- gathering requirements
- creating mockups of new features/improvements
- working with another designer to review look & feel issues
- working with engineers to ensure proper translation
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- documenting visual and functional standards
- planning, creating, conducting and analyzing A/B and multivariate tests
- occasional usability testing and copywriting
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Tools:
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- Fireworks
- Photoshop
- Illustrator
- Omnigraffle
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- Dreamweaver
- BBEdit
- Omniture
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Team: 2 designers, 1 HTML specialist, 1 Java programmer. |
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Home Detail Circa 2000 vs. 2008
Changes in Home Detail Page- Most trafficked page
Search for Homes
Design for search methods
Search for Homes
Visual mapping search tool
My ZipRealty
Saved homes, console for keeping track of activity
Registration Test
Resulted in an 11% lift in registered users.
Test on the "Make An Offer" action
Resulted in a 255% lift in completing an offer.
Home Page Evolution
What users are saying about the ZipRealty Redesign.
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November 1999 - Present
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Personal/Independent Work
In order to maintain a healthy balance of artistic vs. corporate design, I participate in a number of side projects under the name of Neon Tetra Designs.
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- collaborations with friends
- logo designs
- CelebrityPoodle.com, a store-front for laser-cut jewelry that I design as a hobby
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Celebrity Poodle Jewelry
I launched CelebrityPoodle.com in December 2009 to act as a home for my own brand of ironic fashion.
Logo Design
I designed this logo was created for a company specializing in guest broadband solutions for hotels. The intention was to be somewhat generic yet provide confidence in the hospitality industry.
Omnicircus Website
I wanted this site to reflect the experience of entering the South of Market theatre space belonging to the Omnicircus. With amazing oil paintings and robots hiding in every corner.
Logo Redesign
Ballena Technologies Inc. specializes in providing 3-D views for choosing seats in large scale events. The graphic attempts to convey the idea of a 360° view of a virtual space as well as to iconically represent a stadium seating arrangement.
Logo redesign
This logo was redesigned as part of a project for Brodia.com. I was asked to provide a cleaner, more modern look.
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November 1999 - February 2001
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Web-Graphic Designer
Brodia.com was an e-wallet company started in the late 90's. Their business model revolved around partnerships and co-branding with
financial institutions.
Responsibilities included:
- original graphics creation and optimization for weekly and seasonal promotions
- co-branding with very stringent guidelines
- redesign of the company's look and feel
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- light art direction
- creation of multimedia presentations
- some project management
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Team: 3 designers, 1 HTML specialist.
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Homepage Concept
This is a mockup of a Brodia.com homepage concept circa 1999.
Homepage Concept 2
Another concept hompage for Brodia.com also from 1999.
Brodia ECML
This site was created as part a the project to create set standards for e-commerce mark-up language (ECML). I worked on this with another designer.
Wallet Example
Here is a sample of a branded e-wallet for Brodia.com and former employer Go Network.
Valentine Email
This is part of a Valentines day marketing campaign for Brodia.com. This HTML email was cutting edge in 1999.
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October 1998 - October 1999
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Information Designer
I was hired to help with the implementation of the transition from the Infoseek brand to the Walt Disney owned portal known as Go Network.
In the beginning, this was mostly a production task. Later, I created the design and layout for the "Health", "Games", "Autos" and "Computing" centers.
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- graphic design and image optimization
- information design
- HTML coding
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Holiday Banners
This was one of my favorite projects at Infoseek. These appeared on the homepage of one of the top trafficked portals of the time. The challenge presented extreme attention to download speed given that the majority of our users were on dial-up modem speeds. Each navigation piece had to be between 5-10k.
Health Center
This is a screenshot of the Health Center. Our main partner was Dr. Koop. This was very high profile relationship for the company.
Automotive Center
This center generated some of the highest click-per-view traffic for advertisement on the site.
Computing Center
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March 1997 - October 1998
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New Media Production Specialist
I held this position while working towards my MA at Cal State University, East Bay.
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- working with professors from a variety of disciplines to create instructional websites and print pieces
- audio and video production
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- occasional instructional duties
- creating QTVRs for the Anthropology department
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May 1997 - October 1997
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Web Designer
For this position, I worked entirely offsite, creating informational graphics on an as-needed basis for the sports statistical section of the site. |
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Imagesmith
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January 1996 - June 1996
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Design/Production Intern
I was very fortunate to be an intern at Imagesmith while I was taking web design classes at UC Santa Cruz. I primarily worked with the President and Creative Director to create new entertainment destinations for the site.
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September 1998
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MA Multimedia, with focus in Digital Interactive Design
California State University, Hayward
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June 1996
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BA Psychology, with focus in Cognitive Psychology
Completion of Electronic Music Program
University of California, Santa Cruz
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